HBSE-Backed Developer Seregh Acquires Data Analytics Company

Originally published by Sportico

Seregh (pronounced ‘surge’), a developer of mixed-use real estate around sports stadiums, has acquired data analytics firm Revenue Over and Above Replacement (ROAR). ROAR—which will now be known as ROAR, A Seregh Company—will develop software that helps plan, build and monetize the sports and entertainment districts that have become a tried-and-true method for sports teams to create year-round income and additional revenue streams.

More specifically, ROAR will focus on building Smart Districts as a Service (SmartDaaS), which will use AI and data analytics to deliver solutions for the next group of people looking to build another SoFi Stadium in Los Angeles or the Battery in Atlanta.

Seregh declined to comment on the value of the acquisition.

In April, Seregh announced a strategic investment from Delaware North, the hospitality and venue management company led by the Boston Bruins’ owners, and merchant bank LionTree. The two joined a cap table already boasting Harris Blitzer Sports & Entertainment and CAA.

Seregh founder and CEO, Jonathan Fascitelli, said at the time of the investment that his vision for the firm was to assist with both the development and the capital solutions for these sports stadium-adjacent. mixed-use developments.

Seregh, which is an acronym for Sports and Entertainment Real Estate Global Holdings, was spun off from HBSE in 2024. Fascitelli previously led HBSE Real Estate.

ROAR founder and managing director Adam Grossman will join Seregh as chief analytics officer, while continuing to serve as president of ROAR.