PwC Global Sports Survey (9th Edition): Blazing a new trail

PwC’s Global Sports Survey combines two primary data sources to reflect the perspectives of both industry decision‑makers and sports fans. Featuring insights from Seregh Founder & CEO Jonathan Fascitelli, PwC’s Global Sports Network fielded an online executive survey between June and September 2025, capturing responses from 517 senior executives across the global sports ecosystem, including leagues, clubs, federations, sponsors and investment firms. All respondents held C‑suite or director‑level roles at the time of participation.

To complement the executive view, PwC conducted a global fan survey online between June and July 2025. The fan dataset reflects the collective opinions of 7,250 respondents across 17 countries, with results indicative of sentiment at the time of fieldwork. This dual lens ensures the report reflects both executive strategies and fan preferences across regions and demographics.